For most media companies trying to adapt to the change, the big issue is technology—specifically, the digital platforms and technical skills necessary for traditional media companies to play in the new game. And it’s not just any game, but a fast-moving, rapidly evolving contest in which digitally enabled capabilities such as the speed to market of new functionality (options for integrating advertising, for example) and instant adjustments to consumers’ use of content (such as social media integration) are as critical to success as traditional creativity and content production.
Broadcasters have a strong asset in the content they produce and distribute, but they must embrace the technology enablers that tech companies employ if they are to stay relevant to audiences and take advantage of today’s opportunities. Most are hampered by legacy IT systems that struggle to meet digital demands. Media companies need to transform their core technology to stay in the game.
It’s no longer enough to deliver a hit show or a popular live event. Content distributors today need to manage a seamless user experience across multiple devices with very different formats and capabilities (TV, laptop, and mobile devices, for example), as well as to offer device-specific use cases for content. At a basic level, especially for younger viewers, a smartphone is now a viewing device (as well as a TV remote control and a device for voting on content or registering program feedback on social media). The TV itself can integrate social media and provide local storage for time-¬shifted consumption. New devices and technologies, such as wearables and virtual reality, up the ante considerably.
CHALLENGES AND OPPORTUNITIES
- Content Replication
- Intellectual Property Right
- Personalized Content
- Integration Across Multiple Platform
- Monetizing Content
- User Experience
- Retaining Customer
- Higher Engagement
At iAmaze, you will find the knowledge and tools needed to deliver you swift applications and software that increase your customer engagement. Accessible over multiple devices, and extending your reach to diverse platforms, find Custom Entertainment solutions, built with precision and expertise to meet your needs of content creation, distribution right management and more. Reformat your needs, translate them to digital and make your target audience reachable, anytime anywhere on diverse platforms while reducing your efforts to minimal and operations leaner than ever before.